Galaxy Z Flip Comparison

Galaxy z flip comparison

In the realm of mobile innovation, foldable devices have emerged as harbingers of a technological revolution. Amidst the array of options, two standouts vie for attention: the enigmatic Samsung Galaxy Z Flip and its alluring counterpart. Their unique designs, compelling features, and distinct target audiences present a tantalizing dilemma for those seeking the ultimate foldable experience. This comprehensive analysis delves into the intricacies of these two technological marvels, unveiling their specifications, capabilities, and helping you determine which foldable symphony resonates with your individual needs.

Embark on a journey of technological discovery as we unveil the enigmatic dance between the Samsung Galaxy Z Flip and its enigmatic rival. Delve into the depths of their specifications, navigate the nuances of their features, and ultimately decipher which foldable masterpiece aligns seamlessly with your unique technological aspirations.

Galaxy Z Flip Series Comparison: An Overview

Delve into a comprehensive overview of the Galaxy Z Flip series, a line of innovative smartphones characterized by their unique clamshell design. Discover the evolução of this series, from its inception to the latest iterations, examining how each generation has refined and expanded the possibilities of foldable devices.

Display: Form Factor and Innovation

At the heart of the Galaxy Z Flip series lies a groundbreaking display that defies conventional form factors and sets a new standard for mobile innovation. This section delves into the unique characteristics and ingenious design elements of the Z Flip display, exploring how it transforms the smartphone experience.

Performance: Power and Efficiency

Performance: Power and Efficiency

Performance is a crucial element when comparing any device, and the Galaxy Z Flip lineup is no exception. In this section, we’ll delve into the technical capabilities of these devices and assess their performance in terms of power and efficiency.

Camera: Capture Moments in Style

Immerse yourself in the world of dynamic photography with the advanced camera systems of the Samsung Galaxy Z Flip series. Whether you’re capturing spontaneous moments or creating artistic masterpieces, these smartphones empower you to unleash your creativity and document your memories in stunning clarity and detail.

With their exceptional lenses and innovative features, the Galaxy Z Flip devices offer exceptional flexibility and versatility. Explore their distinct capabilities and discover which one aligns perfectly with your photographic aspirations. From capturing breathtaking landscapes to capturing candid moments, these smartphones elevate your photography experience, ensuring that every image you take is a work of art.

Durability: Foldable Yet Resilient

The foldable smartphone revolution has raised questions about the robustness of these innovative devices. However, manufacturers have made significant advancements in engineering and material science to enhance the durability of these devices while retaining their foldable form.

These smartphones feature robust hinges that can withstand repeated folding and unfolding, ensuring longevity and reliability. Additionally, they employ high-strength materials such as aerospace-grade aluminum and durable polymers to protect the delicate components from external forces, including drops and impacts.

Some foldable smartphones also incorporate advanced display technologies, such as ultra-thin glass and reinforced polymers, to enhance screen flexibility and resistance to scratches and cracks. This combination of robust construction and innovative materials ensures that foldable smartphones can withstand the rigors of everyday use while maintaining their sleek and portable form.

Which Galaxy Z Flip is Perfect for You?

Which Galaxy Z Flip is Perfect for You?

Deciding which Galaxy Z Flip is the ideal choice for your needs requires considering various factors. This section aims to guide you through the key considerations to help you make an informed decision.

Factors to evaluate include the following:

Factor Considerations
Size and Form Preferred size, portability, and folding mechanism
Display Quality Resolution, refresh rate, and display technology
Performance Processor, RAM, and battery life
Cameras Lens quality, image resolution, and video capabilities
Cost Available budget and value proposition

By carefully evaluating these factors and aligning them with your specific requirements, you can determine which Galaxy Z Flip model best suits your lifestyle and preferences.

– Q&A

What are the key differences between the Galaxy Z Flip 3 and the Z Flip 4?

The Galaxy Z Flip 4 features several notable upgrades over its predecessor. These include a larger battery (3,700mAh vs. 3,300mAh), a more powerful Snapdragon 8+ Gen 1 processor, improved cameras with a wider ultrawide lens, and a more durable design with Gorilla Glass Victus+ on both the front and back. Additionally, the Z Flip 4 comes with a new “Flex Mode” feature that allows users to take hands-free selfies and videos, and it supports faster charging speeds (25W vs. 15W).

Which Galaxy Z Flip is the best value for money?

If you’re looking for the best possible value for money, the Galaxy Z Flip 3 is the way to go. It offers a similar experience to the Z Flip 4 at a more affordable price. While it may not have the latest specs or features, it still has a great battery life, a powerful processor, and a durable design. The Z Flip 3 is also more widely available, which means you can often find it on sale.

Is the Galaxy Z Flip 4 worth the upgrade from the Z Flip 3?

Whether or not the Galaxy Z Flip 4 is worth the upgrade from the Z Flip 3 depends on your individual needs and preferences. If you’re happy with the performance and features of your Z Flip 3, then there’s no need to upgrade. However, if you’re looking for a more powerful device with better cameras and a more durable design, then the Z Flip 4 is a worthwhile upgrade.

Which Galaxy Z Flip is better for photography?

The Galaxy Z Flip 4 has a slightly better camera system than the Z Flip 3. It features a wider ultrawide lens, which is great for taking group shots or capturing wider scenes. Additionally, the Z Flip 4’s main camera has a larger sensor, which means it can capture more light and produce better-quality photos in low-light conditions. Overall, the Z Flip 4 is the better choice for photography enthusiasts.

How durable is the Galaxy Z Flip 4?

The Galaxy Z Flip 4 is designed to be durable and withstand everyday use. It has a metal frame and a Gorilla Glass Victus+ display, which is the same type of glass used in the iPhone 14 Pro. The Z Flip 4 also has a water resistance rating of IPX8, which means it can be submerged in up to 1.5 meters of water for up to 30 minutes. Overall, the Z Flip 4 is a well-built device that should be able to withstand the rigors of daily use.

– Video

Samsung Z Flip 5 – Biggest Upgrade Ever.

– Reviews

* Jessica Davis

As a woman who loves stylish and functional gadgets, I was particularly drawn to the comparison of the Galaxy Z Flip 3 and Z Flip 4. Both devices offer a unique blend of portability and performance that seamlessly aligns with my active lifestyle. The Z Flip 3 stands out with its compact clamshell design, which makes it incredibly convenient to carry in my handbag or pocket. The larger cover screen provides quick access to essential notifications and widgets, eliminating the need to constantly open the phone. The device’s vibrant display and powerful camera system make it perfect for capturing stunning photos and videos on the go. However, the Z Flip 4 offers several notable upgrades that make it my preferred choice. The improved hinge design provides a smoother and more satisfying flip action, and the larger outer display offers even more functionality. The enhanced camera system, with its brighter sensor and improved night mode, allows me to capture crisp and detailed images in any lighting condition. One aspect that impressed me about both devices is their durability. Despite their foldable nature, they feel solid and well-built. The water resistance rating provides peace of mind for accidental spills or splashes. In terms of personalization, both the Z Flip 3 and Z Flip 4 offer a wide range of case options and customizable themes. This allows me to express my individual style while protecting my device. Ultimately, the choice between the Galaxy Z Flip 3 and Z Flip 4 depends on personal preferences and budget. While the Z Flip 3 remains a solid option for those seeking a compact and stylish foldable phone, the Z Flip 4 offers significant upgrades in terms of durability, functionality, and camera performance. For me, the Z Flip 4 is the clear winner. Its sleek design, improved features, and enhanced durability make it the perfect companion for my dynamic lifestyle.

* Phoenix

As a woman navigating the world of foldable smartphones, the Galaxy Z Flip has been on my radar for some time. Having carefully considered the various models available, I’m delighted to share my thoughts on the specs, features, and ultimately, which one is the best fit for my needs. **Galaxy Z Flip 3** The Galaxy Z Flip 3 offers a compelling balance of features and value. Its compact, clamshell design is both eye-catching and practical, making it easy to carry around in my handbag or clutch. The 6.7-inch Dynamic AMOLED display provides a vibrant and immersive viewing experience, perfect for streaming videos or browsing social media. Additionally, the improved hinge system ensures smooth and reliable folding and unfolding. However, the Z Flip 3 lacks some features that may be important to me as a fashion-conscious consumer. The absence of an IP rating means I need to be mindful of using it in certain environments, and the lack of expandable storage may limit my ability to store large numbers of photos and videos. **Galaxy Z Flip 4** The Galaxy Z Flip 4 takes the Z Flip 3 to the next level. While it retains the beloved clamshell design, it boasts several significant improvements. The Snapdragon 8+ Gen 1 processor promises faster performance and improved battery efficiency. Moreover, the upgraded 512GB storage option provides ample space for all my digital treasures. In terms of style, the Z Flip 4 introduces new and vibrant color options, allowing me to express my individuality. Additionally, the inclusion of an IP68 rating gives me peace of mind that I can use my phone in various conditions without worry. **Which One is Right for Me?** Ultimately, the choice between the Galaxy Z Flip 3 and Z Flip 4 depends on individual preferences and budget. If you prioritize a compact and fashionable device with a vibrant display, the Z Flip 3 is an excellent choice. However, if you seek faster performance, more storage, and enhanced durability, the Z Flip 4 is the clear winner. As a woman who values both style and substance, I would personally opt for the Galaxy Z Flip 4. Its superior features, increased storage capacity, and peace-of-mind IP rating make it the ideal foldable smartphone to elevate my daily life and empower me to embrace the future of mobile technology.

* Starlight

As a tech-savvy fashionista, I’ve been eagerly following the evolution of foldable smartphones, and the Galaxy Z Flip series has captured my attention. The sleek design, compact size, and innovative features have made it a standout in the foldable market. In this comparison, I’ll delve into the specs, features, and suitability of the Galaxy Z Flip3 and Z Flip4 to help you make an informed decision. **Design and Durability:** Both the Z Flip3 and Z Flip4 boast a clamshell design that allows you to fold them in half, making them incredibly portable and easy to slip into your pocket or handbag. The Z Flip3 features a plastic exterior with a glossy finish, while the Z Flip4 upgrades to an Armor Aluminum frame and a matte finish, offering enhanced durability and a more premium feel. **Display:** The Z Flip3 sports a 6.7-inch Dynamic AMOLED 2X display with a resolution of 2640 x 1080 pixels, while the Z Flip4 slightly increases it to a 6.7-inch Dynamic AMOLED 2X display with a resolution of 2640 x 1080 pixels. Both displays offer stunning visuals with vibrant colors, deep blacks, and excellent viewing angles. The Z Flip4, however, introduces a new adaptive refresh rate up to 120Hz, providing a smoother and more responsive user experience. **Cameras:** The Z Flip3 and Z Flip4 share the same camera setup, featuring a 12MP dual-lens rear camera system with wide-angle and ultrawide-angle lenses. Both phones also have a 10MP front-facing camera for selfies. While the camera performance is generally good, it falls short of the flagship standards set by other premium smartphones. However, the Z Flip’s unique foldable design allows for creative shooting angles and hands-free selfies. **Performance and Battery Life:** The Z Flip3 is powered by the Snapdragon 888 processor, while the Z Flip4 upgrades to the newer Snapdragon 8+ Gen 1 chip. Both phones offer excellent performance for everyday tasks, gaming, and multitasking. However, the Z Flip4’s improved processor provides a slight edge in terms of speed and efficiency. As for battery life, both the Z Flip3 and Z Flip4 have 3300mAh batteries. While this may seem small compared to other smartphones, the efficient processors and foldable design help extend battery life. Both phones support fast charging and offer wireless charging capabilities. **Which One is Right for You?** Ultimately, the choice between the Galaxy Z Flip3 and Z Flip4 depends on your individual preferences and budget. If you prioritize durability, a premium feel, and a smoother display, the Z Flip4 is the better option. However, if you’re looking for a more affordable foldable with a stylish design and solid performance, the Z Flip3 is still an excellent choice. Overall, both the Galaxy Z Flip3 and Z Flip4 offer a unique and innovative foldable experience. Whether you’re a tech enthusiast, a fashion-conscious individual, or simply looking to upgrade your smartphone, the Galaxy Z Flip series is a compelling option that combines style, functionality, and cutting-edge technology.

* Edward

As a woman who’s always on the go, I’ve been eagerly anticipating the release of the new Galaxy Z Flip phones. The compact design and sleek look caught my eye, but I wanted to dig deeper before making a decision. This comparison article has been incredibly helpful in breaking down the specs, features, and key differences between the various models. Firstly, the foldable display is a game-changer. It’s so convenient to be able to unfold the phone for a larger screen when needed, and then fold it back down to a compact size that fits easily into my pocket or purse. The Z Flip 4 and Z Flip 3 both offer vibrant and immersive displays, but the Z Flip 4 has a slightly larger and brighter screen. Camera quality is another important factor for me. The Z Flip 4 boasts an upgraded dual-camera system with a wider angle lens, allowing me to capture stunning photos and videos with ease. The Z Flip 3 also has solid cameras, but the Z Flip 4 definitely has the edge in this department. Battery life is crucial for a phone I rely on throughout the day. The Z Flip 4 has a slightly larger battery than the Z Flip 3, which is a welcome improvement. I appreciate that both models support fast charging, so I can quickly power them up when needed. The design is also worth noting. The Z Flip 4 comes in various stylish color options and has a more durable build, protecting it from scratches and drops. The Z Flip 3 is still a sleek and sophisticated device, but the Z Flip 4 offers a more premium feel. When it comes to performance, both the Z Flip 4 and Z Flip 3 are powered by capable processors. I haven’t experienced any lag or slowdowns with either model, which is essential for multitasking and running demanding apps. Ultimately, the best choice depends on your individual needs and preferences. If you prioritize camera quality, battery life, and durability, the Galaxy Z Flip 4 is the superior option. However, if you’re on a tighter budget, the Galaxy Z Flip 3 is still an excellent choice with a slightly more affordable price tag. Both phones offer a unique and innovative take on the smartphone experience, and I’m thrilled to have found the perfect one for my active lifestyle.

* Shadow

**Galaxy Z Flip Comparison: A Comprehensive Guide for the Discerning Tech Enthusiast** I’ve been eagerly awaiting the release of Samsung’s new Galaxy Z Flip, and the recent comparison article has finally given me the insights I needed to make an informed decision. As a tech enthusiast with a penchant for sleek and innovative devices, I’m particularly drawn to the Z Flip’s foldable form factor and feature-packed design. The article provides a thorough breakdown of the specs and features of both the Galaxy Z Flip and its predecessor, the Galaxy Z Fold 2. While both devices boast impressive displays and innovative designs, they cater to distinct user preferences and lifestyles. The Z Flip is undoubtedly the more compact and pocketable option, measuring just 4.2 inches when folded. This makes it ideal for those who prioritize portability and ease of use on the go. I appreciate the fact that I can easily slip it into my front pocket without it being too bulky. In terms of performance, the Z Flip is powered by the same Snapdragon 865 Plus processor as the Z Fold 2, ensuring lightning-fast performance for demanding tasks like gaming and video editing. The 8GB of RAM and 256GB of storage strike a nice balance between affordability and ample space for my apps, photos, and videos. However, the Z Flip’s camera setup is somewhat underwhelming compared to the Z Fold 2. While its 12MP dual rear cameras are capable of capturing decent shots, they lack the versatility and zoom capabilities of the Z Fold 2’s triple-lens system. If photography is a significant factor in my decision, the Z Fold 2 might be a better choice. On the other hand, the Z Flip’s unique hinge design allows for some creative and practical uses. Its “Flex Mode” enables the phone to be folded at various angles, making it perfect for hands-free video calls and capturing unique perspectives. The compact form factor also lends itself well to use as a streaming device for watching videos on the go. Ultimately, the choice between the Galaxy Z Flip and the Galaxy Z Fold 2 depends on individual priorities and preferences. If I prioritize portability, ease of use, and a creative hinge design, the Z Flip is the ideal choice for me. However, if I demand the most advanced camera system and a larger display, the Z Fold 2 is the clear winner.

* Blade

As a tech enthusiast, I’ve been eagerly following the evolution of foldable smartphones, and the Galaxy Z Flip series has always intrigued me. I recently had the opportunity to compare the specs, features, and overall experience of the Galaxy Z Flip 3 and Flip 4, and I’m here to share my thoughts. Design: Both devices feature a clamshell design, making them highly portable and easy to fit in pockets. The Z Flip 3’s design is more compact and boxy, while the Z Flip 4 has a slightly taller and narrower profile. Both phones have a durable Armor Aluminum frame and Gorilla Glass Victus+ protection, ensuring durability. Display: The Z Flip 3 sports a 6.7-inch Dynamic AMOLED 2X display with a resolution of 2640 x 1080 pixels. The Z Flip 4 boasts a similar display with slightly improved brightness and reduced bezels. Both displays offer vibrant colors, deep blacks, and excellent viewing angles. The foldable mechanism works smoothly, allowing for seamless transitions between the main display and the smaller cover display. Performance and Battery: Under the hood, the Z Flip 3 packs a Snapdragon 888 processor, while the Z Flip 4 is powered by the Snapdragon 8+ Gen 1. Both processors offer excellent performance, handling demanding apps and games with ease. The Z Flip 4 also features an improved cooling system, which helps maintain sustained performance. In terms of battery life, the Z Flip 3 has a 3,300mAh battery, while the Z Flip 4 has a slightly larger 3,700mAh battery. The Z Flip 4’s improved power efficiency and use of a more power-efficient processor result in noticeably better battery life than its predecessor. Camera: Both the Z Flip 3 and Z Flip 4 feature dual rear cameras: a 12MP wide-angle lens and a 12MP ultrawide lens. The Z Flip 4’s cameras have been slightly upgraded, with improved low-light performance and a wider aperture on the wide-angle lens. Overall, both devices offer decent camera performance, but they fall short in capturing details in low-light conditions compared to traditional flagship smartphones. Which One is Right for You? The choice between the Galaxy Z Flip 3 and Flip 4 depends on your individual needs and preferences. If you value a more compact design, the Z Flip 3 is a great choice. However, if you prioritize improved performance, better battery life, and slightly upgraded cameras, the Z Flip 4 is the way to go. Regardless of your choice, both the Galaxy Z Flip 3 and Flip 4 offer a unique and innovative smartphone experience. Their foldable design makes them highly portable and adds a futuristic touch to your daily routine. As technology continues to advance, I’m excited to see what the future holds for foldable smartphones and the Galaxy Z Flip series.

* Luna

**Galaxy Z Flip Comparison: A Comprehensive Guide for the Style-Savvy Tech Enthusiast** As a self-proclaimed gadget aficionado with a penchant for sleek and functional devices, I couldn’t resist diving into the world of foldable smartphones. The Galaxy Z Flip series has captured my attention with its innovative design and impressive capabilities. After thoroughly researching the latest models, I’m eager to share my insights and help you navigate the differences between the Galaxy Z Flip 3 and the Galaxy Z Flip 4. **Design and Durability** Both the Z Flip 3 and Z Flip 4 boast a clamshell design that effortlessly combines portability with a premium aesthetic. However, the Z Flip 4 takes durability up a notch with its Armor Aluminum frame and Gorilla Glass Victus+ display, ensuring it can withstand the rigors of daily use. **Display Quality** When it comes to display quality, both phones feature a crisp and vibrant 6.7-inch Dynamic AMOLED 2X screen. However, the Z Flip 4’s adaptive refresh rate of up to 120Hz provides smoother scrolling and a more immersive gaming experience. **Camera System** Photography enthusiasts will appreciate the improved camera system on the Z Flip 4. It features a dual-lens setup with a 12MP main sensor and a 12MP ultrawide lens, providing versatile shooting capabilities. The upgraded Nightography mode allows for brighter and more detailed shots in low-light conditions. **Battery Life** Battery life is a crucial consideration for power users. The Z Flip 3 offers a respectable 3,300mAh battery, while the Z Flip 4 has a slightly larger 3,700mAh battery. In real-world usage, both phones can last a full day on a single charge with moderate use. **Other Features** The Z Flip 4 introduces several notable upgrades, including: * A redesigned hinge for a more durable and seamless folding experience * Improved water resistance rating (IPX8) * Enhanced connectivity options (Wi-Fi 6E, Bluetooth 5.2) **Which One is Right for You?** Choosing between the Galaxy Z Flip 3 and Z Flip 4 ultimately depends on your individual needs and preferences. If you prioritize durability, display quality, and camera capabilities, the Z Flip 4 is the clear winner. However, if budget is a concern, the Z Flip 3 remains an excellent option with its stylish design and solid performance. For fashion-forward tech lovers and those seeking a unique and versatile smartphone experience, the Galaxy Z Flip series offers a compelling proposition. Its foldable design, vibrant display, and feature-packed capabilities make it a standout in the world of mobile devices.

* David Jones

**Galaxy Z Flip Comparison: Specs, Features, and Which One is Right for You** As a tech enthusiast, I’ve been eagerly anticipating the release of the new Galaxy Z Flip smartphones. After thoroughly researching and comparing the specifications and features of the Z Flip 3, Z Flip 4, and the Z Flip 5G, here’s my take on each model and which one I believe is the best choice for different users. **Samsung Galaxy Z Flip 3** * **Specs:** Snapdragon 888 processor, 120Hz AMOLED display, 3,300mAh battery * **Features:** IPX8 water resistance, wireless charging, foldable design * **Pros:** Compact size, great display, solid battery life * **Cons:** Limited storage options, no microSD card slot **Samsung Galaxy Z Flip 4** * **Specs:** Snapdragon 8+ Gen 1 processor, 120Hz AMOLED display, 3,700mAh battery * **Features:** IPX8 water resistance, wireless charging, foldable design * **Pros:** Improved performance, larger battery, upgraded cameras * **Cons:** Still limited storage options, no microSD card slot **Samsung Galaxy Z Flip 5G** * **Specs:** Snapdragon 865+ processor, 120Hz AMOLED display, 3,300mAh battery * **Features:** 5G connectivity, foldable design * **Pros:** 5G support, great display * **Cons:** Outdated processor, no water resistance, limited battery life **Which One is Right for You?** * **For the latest and greatest:** Opt for the Galaxy Z Flip 4. It offers the best overall experience with its upgraded processor, larger battery, and improved cameras. * **For a more affordable option:** Consider the Galaxy Z Flip 3. It still delivers a great experience at a lower price point. * **For 5G connectivity:** The Galaxy Z Flip 5G is your choice if you need 5G support. However, be aware of its limitations compared to the other models. **My Personal Choice** As a heavy user who values performance and longevity, the Galaxy Z Flip 4 is my preferred choice. Its upgraded hardware and software provide a noticeably smoother and more responsive experience, while the larger battery ensures it can keep up with my demanding usage patterns. **Conclusion** The Galaxy Z Flip series offers a unique combination of style, functionality, and portability. Whether you’re looking for the latest and greatest or a more affordable option, there’s a Z Flip model that suits your needs and budget. By carefully considering the specifications and features of each device, you can make an informed decision that will provide you with the best possible user experience.

* Ashley Brown

**Galaxy Z Flip Comparison: A Glimpse into the World of Foldable Elegance** As a woman who appreciates style and functionality, I was immediately drawn to the Galaxy Z Flip series when it was first announced. The sleek design and compact size make it the perfect phone to carry around in my handbag or pocket, without compromising on performance. In this article, the author provides a comprehensive comparison of the different Galaxy Z Flip models, highlighting their unique features and specifications. As someone who has owned both the Z Flip and Z Flip 3, I can personally attest to the significant improvements made in the newer model. **Design and Durability** The Galaxy Z Flip 3 boasts a more refined and durable design compared to its predecessor. The hinge feels sturdy and I no longer have concerns about it breaking or getting damaged. The larger cover screen is also a welcomed addition, allowing me to quickly check notifications and messages without opening the phone. **Camera** While I primarily use my phone for social media and occasional photography, I appreciate the improved camera system on the Z Flip 3. The upgraded sensors and software deliver sharper images and more vibrant colors. The Flex Mode feature is also fantastic for capturing unique angles and perspectives. **Performance and Battery Life** As an avid multitasker, I require a phone that can keep up with my fast-paced lifestyle. The Z Flip 3’s powerful processor and generous RAM ensure smooth operation, even when running multiple apps simultaneously. The battery life has also improved significantly, lasting me through a full day of use. **Which One is Right for You?** Ultimately, the decision between the Galaxy Z Flip and Z Flip 3 depends on your individual needs and preferences. If you value a compact size and durability, the Z Flip 3 is the clear winner. However, if you prioritize a larger cover screen and enhanced camera capabilities, the Z Flip 4 may be a better fit. **Conclusion** The Galaxy Z Flip series has revolutionized the world of foldable smartphones, offering a unique blend of style, functionality, and durability. Whether you choose the Z Flip or Z Flip 3, you are guaranteed a premium mobile experience that will turn heads wherever you go.

Check Also

Samsung Galaxy Z Fold 3 Price in Singapore

In the realm of innovation, a groundbreaking device has emerged, captivating the attention of tech …